13th July 2015 7-9pm, Oxford House, Bethnal Green E2 6HG

As more and more artists distribute work via screen based networks online, what problems arise through this form of distribution? Online content is increasingly perfected by algorithms for large commodified networks to an individual, where likes and dislikes are filtered and archived to better results; how does this change the audience for film/video? In contrast, cinema employs strict rules in production to target certain social and political groups, using focus groups to determine edits, casting and production values.

Can artists formulate ideas to produce work for such a structure without creating highly customised individual content or generalised platitudes, and is this even a problem?

Join Cecile B Evans and James Bridle for a group discussion (accompanied by a screening of their work) about distribution, image production, network visibility and the Sony hack.

This discussion is the second event of the Post Cinematic Orientation season organised by Dan Ward.

James Bridle is an artist, writer, and publisher based in London, UK. His writing on literature, culture and networks has appeared in magazines and newspapers including Wired, Domus, Cabinet, the Atlantic, the New Statesman, the Guardian, the Observer and many others, in print and online. His artworks have been commissioned and exhibited worldwide and on the internet. He lectures regularly at universities, conferences and other events. His formulation of the New Aesthetic research project has spurred debate and creative work across multiple disciplines. His work can be found at http://booktwo.org.

Cécile B. Evans is a Belgian American artist based in Berlin and London. She is the 2012 recipient of the Emdash Award (now Frieze Award), and the 2013 recipient of the Push Your Art Prize, resulting in the commission of a new video work for the Palais de Tokyo (Paris). She is the creator of AGNES, the first digital commission for the Serpentine Galleries (curated by Ben Vickers), a project which has grown internationally across platforms. Recent shows include Seventeen Gallery (London), “TTTT” at Jerwood Visual Arts Foundation (London), “La Voix Humaine” at Kunstverein Munich, “Phantom Limbs” at Pilar Corrias Gallery (London), and “Desire” at Bergen Kunstmuseum.

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